Credits: 3 (3-0-0)
Prerequisites: MSL301 & MSL302
Description
The course may cover the following topics: Introduction and Perspectives in internet marketing, Online consumer behaviour and technology adoption theories, Managing the Word of Web, Mapping online communities & networks, Online pricing mechanisms, Social Network Analytics & Optimization, Web Analytics and Optimization, Traffic analytics, Online campaign and channel management, Managing the Web 2.0, Search Engine & Social Media Optimization, SMAC, Social CRMs, Metrics for E-Commerce Analytics, KPIs, Revenue Analytics.
Prerequisite Tree
flowchart TD
MSL885-593[MSL885]
MSL885-593 --> MSL302-593[MSL302]
MSL885-593 --> MSL301-593[MSL301]
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