Credits: 1.5 (0-0-3)
Prerequisites: MSL305, MSL306, MSL307
Description
Business Model concept, Emerging Business Models, Lean Business Modelling, Business Model Innovation & Design, Value Proposition, Market Analysis, Market Sensing, Understanding consumer perception and behaviour, Knowing market dynamics, Competitive Advantage, Willingness to Pay.
Qualitative & Secondary Market Research methods for startups, Target segment identification, Demand analysis and forecasting, Market Strategy and Marketing Plan, Go-To-Market process, Building Marketing & Sales teams, Business Development, Brand building and Brand Communication, Minimum Viable Product (MVP).
Prerequisite Tree
flowchart TD
MSD308-508[MSD308]
MSD308-508 --> MSL306-508[MSL306]
MSL307-508 --> MSL306-508[MSL306]
MSL307-508 --> MSL305-508[MSL305]
MSD308-508 --> MSL307-508[MSL307]
MSD308-508 --> MSL305-508[MSL305]
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