Credits: 3 (3-0-0)
Description
Considerations in professional design startups including setting up a design office, getting finances, finding clients, running the office, business correspondence, brief and briefing, feasibility reports, letters of contract. Estimates of design fee as lump sum, hourly basis, consulting, commissioning and royalties. Study of Govt. regulations, consumer protection acts, ISI standards, design registrations, patents and copyrights. Professional ethics in design practice. Creativity theory. Integrated product development. Assessing risks and opportunities. Cost cutting in design.