Credits: 2 (2-0-0)
Description
Definition of design as an industrial and social activity. Understanding of ‘design’ as a noun and as a verb. Design as a case of ill structured, ill defined, ill constrained problem solving. Comparative study of production processes in art, engineering and design. Design as cycle of analysis, synthesis, and validation of ideas. Design as the meeting point of the user needs, technology affordance and business goals. History of art and design. Influence of society and culture on design. Study of successful and failed products. Study of evolution of designed products. Consideration of advertising, marketing, consumer satisfaction, prevalent expertise, economic viability, production ecosystem, future prediction, legal and statutory concerns, IPR issues in design success.