Credits: 3 (3-0-0)
Description
Importance of user experience approach in design. Methods to understand users’ experiences. Modeling of user behaviors. Cognitive, affective and cultural perspectives in experiences. Consideration for human experiences in interaction design. Methods of direct, indirect, subjective and objective measurements of human experiences. Issues of reliability and validity in experience measurement. Qualitative interview techniques for gathering user motivations and emotions.
Analysis of qualitative experiential data from users. Gender and cultural biases in experience measurements. Management of psychological space in user experience testing setups. Development of user experience strategy, creation of user interfaces and testing of digital products from experiential perspective.