Credits: 3 (3-0-0)
Description
Module I : The Process of Globalization and Global Strategy. Globalization of markets and competition, globalization and localization, Diagnosing Global Industry Potential, Designing a global strategy, Making Global strategies work, Global strategic alliances, M&A.
Module II : Regional Strategy and Entry Strategy. Regional Strategy, Emerging Markets Assessing Country Attractiveness, Entry Strategies: Subsidiaries, acquisitions, joint ventures, Licensing, Franchising, Agents and Distributors.
Module III : Managing Globally and Future Challenges. Designing a global organization, Global Marketing and Operations, Cross Cultural Management, Leadership and Global manager, Globalization and the Internet.