Credits: 3 (3-0-0)
Prerequisites: MSL301 & MSL302
Description
Module I: Industrial marketing and Environment. Application of industrial buyer behaviour theories. Marketing plan to implement the marketing concept.
Module II: The new product development process. Personal selling (negotiations, systems selling, targets setting, fact finding, training); sales communications.
Module III: Marketing Research for industrial product Marketing control (variance analysis audit). Industrial purchase behaviour and processes, new product launch. Forecasting methods.
Prerequisite Tree
flowchart TD
MSL867-575[MSL867]
MSL867-575 --> MSL301-575[MSL301]
MSL867-575 --> MSL302-575[MSL302]
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